Cooperation project with Moutai Group.

The intelligent consumer test method based on facial expression and EEG, which was pioneered in the laboratory, was used to evaluate consumers' preferences during drinking and comfort after drinking, and the differences in preferences of different Maotai products were given from the consumer side for enterprises and marketing departments to make scientific decisions.
Among them, facial micro-expression and portable EEG technology are mainly used to test consumers' preferences in drinking. After drinking, the body comfort of consumers after drinking an appropriate amount of Moutai (100-150ml) was mainly reflected by scientific research grade 16 conduction EEG, ANT behavioral test and physiological test. There are certain differences in the consumer side expression of each wine. We carry out scientific sensory expression of Maotai wine from consumer subjective feeling dimensions such as concentration, relaxation, preference, comfort, decision value and excitement value.
In this study, a variety of cognitive neuroscience based research methods were used to identify the consumer expression of each sample wine during and after drinking. The results showed that the overall preference score of round wine was lower than that of finished wine, and the second round wine was lower than the fifth round wine. The finished wine scored higher, but the consumer preference of aged Moutai wine was lower than that of finished wine. The results showed that the comfort after drinking of old wine was better than that of new wine, and the higher the storage year, the better the comfort after drinking.