The China International Beer Challenge is hosted by the Organizing Committee of the China International Beer Challenge under the guidance of the China Alcoholic Drinks Association, jointly hosted by Qingdao Huangdao Development (Group) Co., Ltd., the China National Research Institute of Food & Fermentation Industries, the National Joint International Research Center on Alcoholic Beverage Quality and Safety, Beijing Yiqi Niuba Culture Co., Ltd., Beijing Zhonghehe Exhibition Co., Ltd., and Qingdao West Coast Beer Culture Group Co., Ltd.
Currently, it is the largest and strictest professional beer event in Asia. The purpose of the competition is to strengthen exchanges in the domestic and foreign beer industries, guide the diversified development of China's beer products, comprehensively enhance the innovation awareness and level of China's beer industry, and at the same time provide consumers with high-quality beer consumption guides. The competition vigorously excavates China's advantageous beer culture, promotes the development of Chinese-style beer categories and beer products, and showcases the charm of oriental beer to the whole world. Since the CBC China International Beer Challenge was launched in 2018, the scale of participation has been expanding year by year. The number of entries has increased more than six times, from 457 in the first session to 2827 in 2023.
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