The Intelligent Consumer Science Research Platform is the first professional research institution in China focusing on consumer behavior analysis in the field of food and alcohol. In cooperation with leading domestic and international consumer science research institutions (University of Cambridge, Imperial College London, Wageningen University, Peking University, Tsinghua University, Institute of Psychology of the Chinese Academy of Sciences, etc.), implement the strategic requirements of the national "Digital Economy Development Plan", and carry out research through interdisciplinary means of cognitive neuroscience, sensory science, and artificial intelligence. Breaking the limitations of traditional consumer research that relies on consumers' subjective judgment, it helps enterprises to develop accurate products and promote marketing by digital and intelligent means, and opens up the "last mile" between enterprises and consumers.